Kira Gelbard Portfolio

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	<title>Kira Gelbard Portfolio</title>
	<link>https://kiragelbportfolio.cargo.site</link>
	<description>Kira Gelbard Portfolio</description>
	<pubDate>Fri, 27 Oct 2023 02:00:33 +0000</pubDate>
	<generator>https://kiragelbportfolio.cargo.site</generator>
	<language>en</language>
	
		
	<item>
		<title>about</title>
				
		<link>https://kiragelbportfolio.cargo.site/about</link>

		<pubDate>Fri, 21 Jul 2023 18:16:20 +0000</pubDate>

		<dc:creator>Kira Gelbard Portfolio</dc:creator>

		<guid isPermaLink="true">https://kiragelbportfolio.cargo.site/about</guid>

		<description>
&#38;gt;&#38;gt;&#38;nbsp;Hello, Hi, Hey, thanks for stopping by!
&#38;gt;&#38;gt; I’m Kira (she/her), and I am a Designer based out of Manhattan, New York City.&#60;img width="640" height="640" width_o="640" height_o="640" data-src="https://freight.cargo.site/t/original/i/80c47b63fbcd0d7da5fe3a8d9a00fe8527e338a87f11b7a7f43d1a397a63c6af/gooe-one.png" data-mid="202164219" border="0" data-scale="23" src="https://freight.cargo.site/w/640/i/80c47b63fbcd0d7da5fe3a8d9a00fe8527e338a87f11b7a7f43d1a397a63c6af/gooe-one.png" /&#62;&#60;img width="640" height="640" width_o="640" height_o="640" data-src="https://freight.cargo.site/t/original/i/c38bd32cf8af81c56c7d00dbb0a5d6f2155e074f1ecb5990b7a30675e1393754/gooe-one-copy-2.jpeg" data-mid="202164517" border="0" data-scale="23" src="https://freight.cargo.site/w/640/i/c38bd32cf8af81c56c7d00dbb0a5d6f2155e074f1ecb5990b7a30675e1393754/gooe-one-copy-2.jpeg" /&#62;


I am a motivated designer passionate about the intersection of design, branding and technology. As a graduate from Parsons School of Design, I am eager and excited to learn. With a diverse background in agency, fashion, beauty, and client work, I am fascinated by design’s power to influence human interactions and emotions. My goal is to not only make something that is visually stunning, but creates an impact.


Most recently I’ve designed for award-winning brand consultancy Farrynheight, the 1000% growth beauty company&#38;nbsp;Bubble Skincare, and expanding&#38;nbsp;Aspen Hospitality, but also worked in advertising and fashion at Calvin Klein, Tommy Hilfiger, and Leo Burnett.
Currently, I am open to Digital Design roles and freelancing opportunities in New York City (or remotely in the USA).
&#38;nbsp;


	︎︎︎&#38;nbsp;resume linked here


	I value —
	beautiful typography and color,moving my body for my mind,collaborative teams and communication


I'd like to —

	create dynamic design solutions with impact, &#38;nbsp;
keep learning outside my skillset,
stay curious and grow !


	products I'm loving —

	&#60;img width="68" height="66" width_o="68" height_o="66" data-src="https://freight.cargo.site/t/original/i/8cb8117b7a836bf0216b55ed261e6e55e7fbea0312d422a4ea4e3f292b631bcc/image-18.png" data-mid="185890872" border="0"  src="https://freight.cargo.site/w/68/i/8cb8117b7a836bf0216b55ed261e6e55e7fbea0312d422a4ea4e3f292b631bcc/image-18.png" /&#62;
When I tell you I&#38;nbsp; love this app, I love this app.

	&#60;img width="68" height="81" width_o="68" height_o="81" data-src="https://freight.cargo.site/t/original/i/fb01369e6f193ae969d214fc7f3c864fdf3884c6d4fb8b63389c71b020b885dc/image-181.png" data-mid="185890931" border="0" data-scale="22" src="https://freight.cargo.site/w/68/i/fb01369e6f193ae969d214fc7f3c864fdf3884c6d4fb8b63389c71b020b885dc/image-181.png" /&#62;
Better believe it's open 24/7 on my laptop.

	&#60;img width="68" height="66" width_o="68" height_o="66" data-src="https://freight.cargo.site/t/original/i/4987e9e88bc83f85caeea848a26d713edeb579e5dbea12ca582eeb74b55c74da/image2.png" data-mid="185891182" border="0"  src="https://freight.cargo.site/w/68/i/4987e9e88bc83f85caeea848a26d713edeb579e5dbea12ca582eeb74b55c74da/image2.png" /&#62;
At 600 minutes and counting!


when I'm not designing I am —

	going for a walk by the water,
hiking bear mountain or spinning in the city,

meditating using the headspace app.


 some fun! facts about me—

	I have travelled to 35 countries,
In college, I used to interview indie rock bands (I &#38;lt;3 music)
I will tear up if I cross paths with a pup&#38;nbsp;- meet my friend Casey:


	&#60;img width="600" height="738" width_o="600" height_o="738" data-src="https://freight.cargo.site/t/original/i/85bde1b3cbdbbe8b52a2448de7b015d59a9ff54d2a710ce8fb674d1543ad140e/b48b46_f73f22a05c704784a5b1902049e74dbcmv2.gif" data-mid="185890223" border="0" data-scale="92" src="https://freight.cargo.site/w/600/i/85bde1b3cbdbbe8b52a2448de7b015d59a9ff54d2a710ce8fb674d1543ad140e/b48b46_f73f22a05c704784a5b1902049e74dbcmv2.gif" /&#62;
	&#60;img width="600" height="738" width_o="600" height_o="738" data-src="https://freight.cargo.site/t/original/i/85bde1b3cbdbbe8b52a2448de7b015d59a9ff54d2a710ce8fb674d1543ad140e/b48b46_f73f22a05c704784a5b1902049e74dbcmv2.gif" data-mid="185890223" border="0" data-scale="92" src="https://freight.cargo.site/w/600/i/85bde1b3cbdbbe8b52a2448de7b015d59a9ff54d2a710ce8fb674d1543ad140e/b48b46_f73f22a05c704784a5b1902049e74dbcmv2.gif" /&#62;
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	<item>
		<title>Front page</title>
				
		<link>https://kiragelbportfolio.cargo.site/Front-page</link>

		<pubDate>Wed, 19 Jul 2023 19:07:48 +0000</pubDate>

		<dc:creator>Kira Gelbard Portfolio</dc:creator>

		<guid isPermaLink="true">https://kiragelbportfolio.cargo.site/Front-page</guid>

		<description>bubble skincare
&#60;img width="2284" height="1438" width_o="2284" height_o="1438" data-src="https://freight.cargo.site/t/original/i/1abf9875efc81804ac741e672eee9d236adc082cecb103e15ebeeada8d89be3c/image-39.png" data-mid="201455321" border="0"  src="https://freight.cargo.site/w/1000/i/1abf9875efc81804ac741e672eee9d236adc082cecb103e15ebeeada8d89be3c/image-39.png" /&#62;
&#60;img width="2194" height="1407" width_o="2194" height_o="1407" data-src="https://freight.cargo.site/t/original/i/7b8047d243afd7e4c0d302dd4c5e29cc792944f842267bbf86ef32930ce7cfc5/123Layer_1.png" data-mid="201519545" border="0"  src="https://freight.cargo.site/w/1000/i/7b8047d243afd7e4c0d302dd4c5e29cc792944f842267bbf86ef32930ce7cfc5/123Layer_1.png" /&#62;
Digital,&#38;nbsp;Emails,&#38;nbsp;Brand Dev,(2023, Current)
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&#60;img width="3613" height="2259" width_o="3613" height_o="2259" data-src="https://freight.cargo.site/t/original/i/399dc5688535b92bc69c8b6ce1cb4aab4b0ca66e7a318774ba96cb664f93c499/Group-50.png" data-mid="185571545" border="0"  src="https://freight.cargo.site/w/1000/i/399dc5688535b92bc69c8b6ce1cb4aab4b0ca66e7a318774ba96cb664f93c499/Group-50.png" /&#62;&#60;img width="3613" height="2259" width_o="3613" height_o="2259" data-src="https://freight.cargo.site/t/original/i/399dc5688535b92bc69c8b6ce1cb4aab4b0ca66e7a318774ba96cb664f93c499/Group-50.png" data-mid="185571545" border="0"  src="https://freight.cargo.site/w/1000/i/399dc5688535b92bc69c8b6ce1cb4aab4b0ca66e7a318774ba96cb664f93c499/Group-50.png" /&#62;&#60;img width="3613" height="2259" width_o="3613" height_o="2259" data-src="https://freight.cargo.site/t/original/i/399dc5688535b92bc69c8b6ce1cb4aab4b0ca66e7a318774ba96cb664f93c499/Group-50.png" data-mid="185571545" border="0"  src="https://freight.cargo.site/w/1000/i/399dc5688535b92bc69c8b6ce1cb4aab4b0ca66e7a318774ba96cb664f93c499/Group-50.png" /&#62;&#60;img width="3613" height="2259" width_o="3613" height_o="2259" data-src="https://freight.cargo.site/t/original/i/399dc5688535b92bc69c8b6ce1cb4aab4b0ca66e7a318774ba96cb664f93c499/Group-50.png" data-mid="185571545" border="0"  src="https://freight.cargo.site/w/1000/i/399dc5688535b92bc69c8b6ce1cb4aab4b0ca66e7a318774ba96cb664f93c499/Group-50.png" /&#62;&#60;img width="2284" height="1438" width_o="2284" height_o="1438" data-src="https://freight.cargo.site/t/original/i/fb0b0685f28335bb285a4d9cad5c3a364025e55f302addea7861003811be1967/box-2.png" data-mid="185571839" border="0"  src="https://freight.cargo.site/w/1000/i/fb0b0685f28335bb285a4d9cad5c3a364025e55f302addea7861003811be1967/box-2.png" /&#62;&#60;img width="3613" height="2259" width_o="3613" height_o="2259" data-src="https://freight.cargo.site/t/original/i/399dc5688535b92bc69c8b6ce1cb4aab4b0ca66e7a318774ba96cb664f93c499/Group-50.png" data-mid="185571545" border="0"  src="https://freight.cargo.site/w/1000/i/399dc5688535b92bc69c8b6ce1cb4aab4b0ca66e7a318774ba96cb664f93c499/Group-50.png" /&#62; Design for web, digital design and e-mail communications
vera and friends

&#60;img width="2284" height="1436" width_o="2284" height_o="1436" data-src="https://freight.cargo.site/t/original/i/f7438561a206b114a6e8be5479f23553c6961ca493f61224d456665dfcde35cb/op3-3.png" data-mid="187910272" border="0"  src="https://freight.cargo.site/w/1000/i/f7438561a206b114a6e8be5479f23553c6961ca493f61224d456665dfcde35cb/op3-3.png" /&#62;
&#60;img width="2284" height="1436" width_o="2284" height_o="1436" data-src="https://freight.cargo.site/t/original/i/e854e0bb428c55b3a80825dc1e8f49f28adf939179c2d3de518d08c33bcdb5af/Group-61.png" data-mid="185704034" border="0"  src="https://freight.cargo.site/w/1000/i/e854e0bb428c55b3a80825dc1e8f49f28adf939179c2d3de518d08c33bcdb5af/Group-61.png" /&#62;
Digital/UX (Web), Branding, Social, Swag, Packaging (2023)
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E-commerce project for contemporary label to create 360-degree assets focusing on the mission of community empowerment while emphasize the importance of authenticity
teach me, recycle me&#60;img width="1728" height="972" width_o="1728" height_o="972" data-src="https://freight.cargo.site/t/original/i/96dab9e51cd753c3927e395bd5788676ab3c03883b118939c2a62dc8ae34c658/2.gif" data-mid="187989992" border="0"  src="https://freight.cargo.site/w/1000/i/96dab9e51cd753c3927e395bd5788676ab3c03883b118939c2a62dc8ae34c658/2.gif" /&#62;
UX, Digital, Branding, Motion Graphics, Research (2023)
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&#60;img width="3613" height="2259" width_o="3613" height_o="2259" data-src="https://freight.cargo.site/t/original/i/399dc5688535b92bc69c8b6ce1cb4aab4b0ca66e7a318774ba96cb664f93c499/Group-50.png" data-mid="185571545" border="0"  src="https://freight.cargo.site/w/1000/i/399dc5688535b92bc69c8b6ce1cb4aab4b0ca66e7a318774ba96cb664f93c499/Group-50.png" /&#62;&#60;img width="3613" height="2259" width_o="3613" height_o="2259" data-src="https://freight.cargo.site/t/original/i/399dc5688535b92bc69c8b6ce1cb4aab4b0ca66e7a318774ba96cb664f93c499/Group-50.png" data-mid="185571545" border="0"  src="https://freight.cargo.site/w/1000/i/399dc5688535b92bc69c8b6ce1cb4aab4b0ca66e7a318774ba96cb664f93c499/Group-50.png" /&#62;&#60;img width="3613" height="2259" width_o="3613" height_o="2259" data-src="https://freight.cargo.site/t/original/i/399dc5688535b92bc69c8b6ce1cb4aab4b0ca66e7a318774ba96cb664f93c499/Group-50.png" data-mid="185571545" border="0"  src="https://freight.cargo.site/w/1000/i/399dc5688535b92bc69c8b6ce1cb4aab4b0ca66e7a318774ba96cb664f93c499/Group-50.png" /&#62;&#60;img width="3613" height="2259" width_o="3613" height_o="2259" data-src="https://freight.cargo.site/t/original/i/399dc5688535b92bc69c8b6ce1cb4aab4b0ca66e7a318774ba96cb664f93c499/Group-50.png" data-mid="185571545" border="0"  src="https://freight.cargo.site/w/1000/i/399dc5688535b92bc69c8b6ce1cb4aab4b0ca66e7a318774ba96cb664f93c499/Group-50.png" /&#62;&#60;img width="2284" height="1438" width_o="2284" height_o="1438" data-src="https://freight.cargo.site/t/original/i/fb0b0685f28335bb285a4d9cad5c3a364025e55f302addea7861003811be1967/box-2.png" data-mid="185571839" border="0"  src="https://freight.cargo.site/w/1000/i/fb0b0685f28335bb285a4d9cad5c3a364025e55f302addea7861003811be1967/box-2.png" /&#62;&#60;img width="3613" height="2259" width_o="3613" height_o="2259" data-src="https://freight.cargo.site/t/original/i/399dc5688535b92bc69c8b6ce1cb4aab4b0ca66e7a318774ba96cb664f93c499/Group-50.png" data-mid="185571545" border="0"  src="https://freight.cargo.site/w/1000/i/399dc5688535b92bc69c8b6ce1cb4aab4b0ca66e7a318774ba96cb664f93c499/Group-50.png" /&#62;As the global environmental crisis worsens, younger generations are speaking louder about the detrimental effects it will have on our future... but not everyone knows how to address this crisis head on. Teach Me, Recycle Me aims to tackle this through education and habit adoption — making recycling cool

smth-skn

&#60;img width="2284" height="1438" width_o="2284" height_o="1438" data-src="https://freight.cargo.site/t/original/i/63b0f8d5679704c61be15f57384f8b4dc27ef7e535c6fca70b871c544804dbf0/Layer_1-1.png" data-mid="185701724" border="0"  src="https://freight.cargo.site/w/1000/i/63b0f8d5679704c61be15f57384f8b4dc27ef7e535c6fca70b871c544804dbf0/Layer_1-1.png" /&#62;
&#60;img width="2284" height="1438" width_o="2284" height_o="1438" data-src="https://freight.cargo.site/t/original/i/fa2d738babcfb5a4f0ca2de161b1e3aa7b88a37f1a28c8de9ff5f979e3b8fa4a/serum.png" data-mid="185571956" border="0"  src="https://freight.cargo.site/w/1000/i/fa2d738babcfb5a4f0ca2de161b1e3aa7b88a37f1a28c8de9ff5f979e3b8fa4a/serum.png" /&#62;
&#60;img width="2284" height="1438" width_o="2284" height_o="1438" data-src="https://freight.cargo.site/t/original/i/fb0b0685f28335bb285a4d9cad5c3a364025e55f302addea7861003811be1967/box-2.png" data-mid="185571839" border="0"  src="https://freight.cargo.site/w/1000/i/fb0b0685f28335bb285a4d9cad5c3a364025e55f302addea7861003811be1967/box-2.png" /&#62;

	Branding, Packaging, Social(2022)
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Branding exercise to create a contemporary skincare line through a lens of diversity, product, and environmentally conscious values

bonjardim


&#60;img width="2284" height="1438" width_o="2284" height_o="1438" data-src="https://freight.cargo.site/t/original/i/af46783f3691bbdfbb875ca06425c7865b9a8fca03314d71ff10c768a8aa4393/2.png" data-mid="185703262" border="0"  src="https://freight.cargo.site/w/1000/i/af46783f3691bbdfbb875ca06425c7865b9a8fca03314d71ff10c768a8aa4393/2.png" /&#62;
&#60;img width="2284" height="1438" width_o="2284" height_o="1438" data-src="https://freight.cargo.site/t/original/i/4d28249bbeb8f2086e49c1841caeb91291be604ba9b25dd6b043692cb7f19adb/lobby_bloack-1-copy-1.png" data-mid="185701881" border="0"  src="https://freight.cargo.site/w/1000/i/4d28249bbeb8f2086e49c1841caeb91291be604ba9b25dd6b043692cb7f19adb/lobby_bloack-1-copy-1.png" /&#62;
&#60;img width="2284" height="1438" width_o="2284" height_o="1438" data-src="https://freight.cargo.site/t/original/i/68f02ec080ddf74ec479241c02be7444a434ffd8e95ee72e747c24367dfae849/MM_Billboard_BB-LDN-04-1.png" data-mid="185703311" border="0"  src="https://freight.cargo.site/w/1000/i/68f02ec080ddf74ec479241c02be7444a434ffd8e95ee72e747c24367dfae849/MM_Billboard_BB-LDN-04-1.png" /&#62;

	Branding, Motion Graphics, Packaging, Art Direction, Social(2023)
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Hotel re-branding of the European boutique hotel Bonjardim: a refined transformation that embodies contemporary allure, sophistication, and the epitome of European charm

travel is a mirror

&#60;img width="2028" height="1350" width_o="2028" height_o="1350" data-src="https://freight.cargo.site/t/original/i/9e6ec89faa09f307b600b8df710c9061cf07064bb87bc5fd1a0a7c36119a939c/Screen-Shot-2023-08-14-at-11.05.06-AM.png" data-mid="187906464" border="0"  src="https://freight.cargo.site/w/1000/i/9e6ec89faa09f307b600b8df710c9061cf07064bb87bc5fd1a0a7c36119a939c/Screen-Shot-2023-08-14-at-11.05.06-AM.png" /&#62;
Layout, Book Design (2023)
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"Travel is a Mirror," a book series, for my thesis which explores the introspective nature of travel and its potential for self-discovery while exploring contrasting themes of duality

pantone color of the year&#38;nbsp;


3D, Motion Graphics (2022)
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This is a poster series for the Pantone Color of the year, Very Perri. To explore this hue, I researched Pantone's process of how they chose this color, as well as its multifaceted meanings
limelight hotels, by aspen one - coming soon*&#60;img width="1138" height="698" width_o="1138" height_o="698" data-src="https://freight.cargo.site/t/original/i/eb28f081212ed492c928563645a474e86e356203f30e99fae4227d41c7340445/Jan-11-2024-19-33-22.gif" data-mid="201503480" border="0"  src="https://freight.cargo.site/w/1000/i/eb28f081212ed492c928563645a474e86e356203f30e99fae4227d41c7340445/Jan-11-2024-19-33-22.gif" /&#62;

Social, Motion Graphics (2023, Current)
	

&#60;img width="3613" height="2259" width_o="3613" height_o="2259" data-src="https://freight.cargo.site/t/original/i/399dc5688535b92bc69c8b6ce1cb4aab4b0ca66e7a318774ba96cb664f93c499/Group-50.png" data-mid="185571545" border="0"  src="https://freight.cargo.site/w/1000/i/399dc5688535b92bc69c8b6ce1cb4aab4b0ca66e7a318774ba96cb664f93c499/Group-50.png" /&#62;&#60;img width="3613" height="2259" width_o="3613" height_o="2259" data-src="https://freight.cargo.site/t/original/i/399dc5688535b92bc69c8b6ce1cb4aab4b0ca66e7a318774ba96cb664f93c499/Group-50.png" data-mid="185571545" border="0"  src="https://freight.cargo.site/w/1000/i/399dc5688535b92bc69c8b6ce1cb4aab4b0ca66e7a318774ba96cb664f93c499/Group-50.png" /&#62;&#60;img width="3613" height="2259" width_o="3613" height_o="2259" data-src="https://freight.cargo.site/t/original/i/399dc5688535b92bc69c8b6ce1cb4aab4b0ca66e7a318774ba96cb664f93c499/Group-50.png" data-mid="185571545" border="0"  src="https://freight.cargo.site/w/1000/i/399dc5688535b92bc69c8b6ce1cb4aab4b0ca66e7a318774ba96cb664f93c499/Group-50.png" /&#62;&#60;img width="3613" height="2259" width_o="3613" height_o="2259" data-src="https://freight.cargo.site/t/original/i/399dc5688535b92bc69c8b6ce1cb4aab4b0ca66e7a318774ba96cb664f93c499/Group-50.png" data-mid="185571545" border="0"  src="https://freight.cargo.site/w/1000/i/399dc5688535b92bc69c8b6ce1cb4aab4b0ca66e7a318774ba96cb664f93c499/Group-50.png" /&#62;&#60;img width="2284" height="1438" width_o="2284" height_o="1438" data-src="https://freight.cargo.site/t/original/i/fb0b0685f28335bb285a4d9cad5c3a364025e55f302addea7861003811be1967/box-2.png" data-mid="185571839" border="0"  src="https://freight.cargo.site/w/1000/i/fb0b0685f28335bb285a4d9cad5c3a364025e55f302addea7861003811be1967/box-2.png" /&#62;&#60;img width="3613" height="2259" width_o="3613" height_o="2259" data-src="https://freight.cargo.site/t/original/i/399dc5688535b92bc69c8b6ce1cb4aab4b0ca66e7a318774ba96cb664f93c499/Group-50.png" data-mid="185571545" border="0"  src="https://freight.cargo.site/w/1000/i/399dc5688535b92bc69c8b6ce1cb4aab4b0ca66e7a318774ba96cb664f93c499/Group-50.png" /&#62;Social design and strategy proposal following the 2023 re-brand of Limelight Hotel by King and Partners

farrynheight brand agency

&#60;img width="2305" height="1438" width_o="2305" height_o="1438" data-src="https://freight.cargo.site/t/original/i/e99b7979fa34d6983d4cec9b89acf88ba81b63eea8fdfced21cff974036c92b7/Group-70.png" data-mid="185726728" border="0"  src="https://freight.cargo.site/w/1000/i/e99b7979fa34d6983d4cec9b89acf88ba81b63eea8fdfced21cff974036c92b7/Group-70.png" /&#62;
&#60;img width="2309" height="1438" width_o="2309" height_o="1438" data-src="https://freight.cargo.site/t/original/i/8c2bf826e7174d2fbeb07513168bf19569d5cc5bf89b8b866315c0576d0fda5a/Group-170.png" data-mid="187908843" border="0"  src="https://freight.cargo.site/w/1000/i/8c2bf826e7174d2fbeb07513168bf19569d5cc5bf89b8b866315c0576d0fda5a/Group-170.png" /&#62;
&#60;img width="2309" height="1438" width_o="2309" height_o="1438" data-src="https://freight.cargo.site/t/original/i/efd378ceebc2b4721a081eb439531c9e3a46456ffa1b1309dbe39c891e7a07ef/Group-171.png" data-mid="187909096" border="0"  src="https://freight.cargo.site/w/1000/i/efd378ceebc2b4721a081eb439531c9e3a46456ffa1b1309dbe39c891e7a07ef/Group-171.png" /&#62;
&#60;img width="2306" height="1443" width_o="2306" height_o="1443" data-src="https://freight.cargo.site/t/original/i/8799d3f337b8663a615c4279a29fba7a6f81414b581a8f1b6cc07b2f83a9347b/Group-72.png" data-mid="187909291" border="0"  src="https://freight.cargo.site/w/1000/i/8799d3f337b8663a615c4279a29fba7a6f81414b581a8f1b6cc07b2f83a9347b/Group-72.png" /&#62;
Branding, Digital, Social, Motion Graphics, Art Direction (2022)
	view more
Collective work during my internship at Farrynheight. Clients: Twice, W Hotels, King St. Vodka, Remedy Place, Quinn, Welles
canopy x youth to the people&#60;img width="2284" height="1438" width_o="2284" height_o="1438" data-src="https://freight.cargo.site/t/original/i/dc9866c18dec70519e1344a7e100d8941661abafa757a0e86665c9ccf423b220/10.jpeg" data-mid="187297917" border="0"  src="https://freight.cargo.site/w/1000/i/dc9866c18dec70519e1344a7e100d8941661abafa757a0e86665c9ccf423b220/10.jpeg" /&#62;
Packaging (2023)
	view more

&#60;img width="3613" height="2259" width_o="3613" height_o="2259" data-src="https://freight.cargo.site/t/original/i/399dc5688535b92bc69c8b6ce1cb4aab4b0ca66e7a318774ba96cb664f93c499/Group-50.png" data-mid="185571545" border="0"  src="https://freight.cargo.site/w/1000/i/399dc5688535b92bc69c8b6ce1cb4aab4b0ca66e7a318774ba96cb664f93c499/Group-50.png" /&#62;&#60;img width="3613" height="2259" width_o="3613" height_o="2259" data-src="https://freight.cargo.site/t/original/i/399dc5688535b92bc69c8b6ce1cb4aab4b0ca66e7a318774ba96cb664f93c499/Group-50.png" data-mid="185571545" border="0"  src="https://freight.cargo.site/w/1000/i/399dc5688535b92bc69c8b6ce1cb4aab4b0ca66e7a318774ba96cb664f93c499/Group-50.png" /&#62;&#60;img width="3613" height="2259" width_o="3613" height_o="2259" data-src="https://freight.cargo.site/t/original/i/399dc5688535b92bc69c8b6ce1cb4aab4b0ca66e7a318774ba96cb664f93c499/Group-50.png" data-mid="185571545" border="0"  src="https://freight.cargo.site/w/1000/i/399dc5688535b92bc69c8b6ce1cb4aab4b0ca66e7a318774ba96cb664f93c499/Group-50.png" /&#62;&#60;img width="3613" height="2259" width_o="3613" height_o="2259" data-src="https://freight.cargo.site/t/original/i/399dc5688535b92bc69c8b6ce1cb4aab4b0ca66e7a318774ba96cb664f93c499/Group-50.png" data-mid="185571545" border="0"  src="https://freight.cargo.site/w/1000/i/399dc5688535b92bc69c8b6ce1cb4aab4b0ca66e7a318774ba96cb664f93c499/Group-50.png" /&#62;&#60;img width="2284" height="1438" width_o="2284" height_o="1438" data-src="https://freight.cargo.site/t/original/i/fb0b0685f28335bb285a4d9cad5c3a364025e55f302addea7861003811be1967/box-2.png" data-mid="185571839" border="0"  src="https://freight.cargo.site/w/1000/i/fb0b0685f28335bb285a4d9cad5c3a364025e55f302addea7861003811be1967/box-2.png" /&#62;&#60;img width="3613" height="2259" width_o="3613" height_o="2259" data-src="https://freight.cargo.site/t/original/i/399dc5688535b92bc69c8b6ce1cb4aab4b0ca66e7a318774ba96cb664f93c499/Group-50.png" data-mid="185571545" border="0"  src="https://freight.cargo.site/w/1000/i/399dc5688535b92bc69c8b6ce1cb4aab4b0ca66e7a318774ba96cb664f93c499/Group-50.png" /&#62;Project&#38;nbsp;exercise for brand collaboration between Canopy Aroma’s and Youth To the People superberry scents


explore co.&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fb82ed4141eecedfb81f0bb9f661e827a720d7e87b1ebe447c674c5995477a0e/iPhone-12-Mockup-for-export-copy.gif" data-mid="187990004" border="0"  src="https://freight.cargo.site/w/1000/i/fb82ed4141eecedfb81f0bb9f661e827a720d7e87b1ebe447c674c5995477a0e/iPhone-12-Mockup-for-export-copy.gif" /&#62;
Digital, Branding, Research(2023)
	view more

&#60;img width="3613" height="2259" width_o="3613" height_o="2259" data-src="https://freight.cargo.site/t/original/i/399dc5688535b92bc69c8b6ce1cb4aab4b0ca66e7a318774ba96cb664f93c499/Group-50.png" data-mid="185571545" border="0"  src="https://freight.cargo.site/w/1000/i/399dc5688535b92bc69c8b6ce1cb4aab4b0ca66e7a318774ba96cb664f93c499/Group-50.png" /&#62;&#60;img width="3613" height="2259" width_o="3613" height_o="2259" data-src="https://freight.cargo.site/t/original/i/399dc5688535b92bc69c8b6ce1cb4aab4b0ca66e7a318774ba96cb664f93c499/Group-50.png" data-mid="185571545" border="0"  src="https://freight.cargo.site/w/1000/i/399dc5688535b92bc69c8b6ce1cb4aab4b0ca66e7a318774ba96cb664f93c499/Group-50.png" /&#62;&#60;img width="3613" height="2259" width_o="3613" height_o="2259" data-src="https://freight.cargo.site/t/original/i/399dc5688535b92bc69c8b6ce1cb4aab4b0ca66e7a318774ba96cb664f93c499/Group-50.png" data-mid="185571545" border="0"  src="https://freight.cargo.site/w/1000/i/399dc5688535b92bc69c8b6ce1cb4aab4b0ca66e7a318774ba96cb664f93c499/Group-50.png" /&#62;&#60;img width="3613" height="2259" width_o="3613" height_o="2259" data-src="https://freight.cargo.site/t/original/i/399dc5688535b92bc69c8b6ce1cb4aab4b0ca66e7a318774ba96cb664f93c499/Group-50.png" data-mid="185571545" border="0"  src="https://freight.cargo.site/w/1000/i/399dc5688535b92bc69c8b6ce1cb4aab4b0ca66e7a318774ba96cb664f93c499/Group-50.png" /&#62;&#60;img width="2284" height="1438" width_o="2284" height_o="1438" data-src="https://freight.cargo.site/t/original/i/fb0b0685f28335bb285a4d9cad5c3a364025e55f302addea7861003811be1967/box-2.png" data-mid="185571839" border="0"  src="https://freight.cargo.site/w/1000/i/fb0b0685f28335bb285a4d9cad5c3a364025e55f302addea7861003811be1967/box-2.png" /&#62;&#60;img width="3613" height="2259" width_o="3613" height_o="2259" data-src="https://freight.cargo.site/t/original/i/399dc5688535b92bc69c8b6ce1cb4aab4b0ca66e7a318774ba96cb664f93c499/Group-50.png" data-mid="185571545" border="0"  src="https://freight.cargo.site/w/1000/i/399dc5688535b92bc69c8b6ce1cb4aab4b0ca66e7a318774ba96cb664f93c499/Group-50.png" /&#62;What is the #1 problem New Yorker's experience living in the largest city in America? Leaving their apartment.&#38;nbsp;There are so many options, it can be overwhelming to make a plan. Explore Co. is a new way to explore your neighborhood by providing options to discover right from the steps of their door
 
say hey ︎kira.gelbard@gmail.com
&#38;nbsp;
</description>
		
	</item>
		
		
	<item>
		<title>bubbleskincare</title>
				
		<link>https://kiragelbportfolio.cargo.site/bubbleskincare</link>

		<pubDate>Fri, 27 Oct 2023 02:00:33 +0000</pubDate>

		<dc:creator>Kira Gelbard Portfolio</dc:creator>

		<guid isPermaLink="true">https://kiragelbportfolio.cargo.site/bubbleskincare</guid>

		<description>Bubble Skincare
2023 - Current

Deliverables
Web, Emails, Brand DevClient OverviewBubble’s mission to give everyone access to affordable, high-quality, effective skincare, so everyone can face their days with confidence. I was brought on to design for web/ux, digital design and e-mail communications 

&#60;img width="2264" height="1438" width_o="2264" height_o="1438" data-src="https://freight.cargo.site/t/original/i/5792c4cf1407f2cca6966156b8a8aa2d3480d221f4ee9db3f0b9cec6b6967184/Ulta-Banner-1304-x-732---Mobile---V3-1.png" data-mid="201473427" border="0"  src="https://freight.cargo.site/w/1000/i/5792c4cf1407f2cca6966156b8a8aa2d3480d221f4ee9db3f0b9cec6b6967184/Ulta-Banner-1304-x-732---Mobile---V3-1.png" /&#62;
digital design for Ulta online retail

Web Design

Shop Page Re-Design
&#60;img width="2194" height="1407" width_o="2194" height_o="1407" data-src="https://freight.cargo.site/t/original/i/d190bc9359000a7946989c095d42c29b377f38a5ec9436bef4ec9335ba231b4c/1234Layer_1.png" data-mid="201519142" border="0"  src="https://freight.cargo.site/w/1000/i/d190bc9359000a7946989c095d42c29b377f38a5ec9436bef4ec9335ba231b4c/1234Layer_1.png" /&#62;
Overview
Led the re-design for hellobubble.com's shop page. Conducted a thorough design audit, identifying key areas for improvement. Pinpointed crucial updates and applied e-commerce and design solutions seamlessly to enhance user experience and drive overall website performanceTimelineNovember 2023 - January 2024Team and Role
I was the lead Designer in collaboration with VP of Creative, Director of E-Commerce and Development teams
ResponsibilitesConcept +&#38;nbsp; ResearchUI/UX DesignWireframing + PrototypingDesign Systems (Brand)Interactive DesignE-commerce ExperienceProblemThe shop page on bubble.com experienced usability challenges affecting user experience and overall website performance.&#38;nbsp;
Users encountered difficulties navigating the shopping process due to unclear elements, hierarhcy of information within product tiles, and unnecessary button options.&#38;nbsp;This impacts customer engagement, decrease in sales and product transparency.
Solution
In response to the identified challenges, a comprehensive solution was implemented for the redesign of bubble.com's shop page.1. Product Showcase Optimization

- Developed a new grid for product tiles to showcase more items at once optimizing space.

- Made product information more digestible and educating customers elevating online experiences&#38;nbsp;

	2. Intuitive User Experience Redesign
 - Focus on simplified navigation for a more user-friendly experience

- Eliminated unnecessary choices/buttons to streamline the design


- Implemented precise calls-to-action to guide users to continue shopping


	3. Hierarchy of Information 
- Organized information in product tiles for clarity. This develops trust through a focused approach to information organization- Adjusted text weight for better information breakdown vs. title case


- Enhanced transparency with clear pricing information built directly into button
 

Product Filter System


Overview

Developed a dynamic product filter system to streamline navigation, and optimize product search functionality to help users refine selections. From conceptualization to final implementation, designed and prototyped the system, ensuring a user-friendly and efficient process. Led quality assurance efforts, working closely with developers to guarantee a smooth and flawless integration.
TimelineNovember 2023 - January 2024

Team and Role
I was the lead Designer in collaboration with VP of Creative, Director of E-Commerce and Development teams
ResponsibilitesConcept +&#38;nbsp; ResearchUser Experience Design &#38;amp; ResearchWireframing &#38;amp; PrototypingUser interface &#38;amp; Interactive Design
Problem&#38;nbsp;The initial absence of a dedicated product filtering system on hellobubble.com led to challenges in user navigation and refining product searches. The lack of a dynamic and user-friendly filtering option resulted in a lack of connection to the brand’s shopping experience, impacting user satisfaction without being able to personify their experience.

SolutionAfter conducting research, it made the most sense to steer away from the standard filter playbook. We introduced an unconventional horizontal design filter system for enhanced clarity, ease, and flexibility. Seamlessly integrated into the overall design, it optimizes performance, empowering users to refine product selections with precision and elevate their online shopping journey on bubble.com.


Digital Communications // E-mail


Iconography

&#60;img width="100" height="100" width_o="100" height_o="100" data-src="https://freight.cargo.site/t/original/i/fd43564452c6272fcf1b28778b6cbb022c6ed540a30a7047aa4e6c2157080848/5-copy-4.png" data-mid="201519354" border="0"  src="https://freight.cargo.site/w/100/i/fd43564452c6272fcf1b28778b6cbb022c6ed540a30a7047aa4e6c2157080848/5-copy-4.png" /&#62;
&#60;img width="100" height="100" width_o="100" height_o="100" data-src="https://freight.cargo.site/t/original/i/f68fa85aaf8ed9568df6d57fa2398ab85e201b17394ec438663a6e1d6b5a5d53/5-copy-28.png" data-mid="201519355" border="0"  src="https://freight.cargo.site/w/100/i/f68fa85aaf8ed9568df6d57fa2398ab85e201b17394ec438663a6e1d6b5a5d53/5-copy-28.png" /&#62;
&#60;img width="101" height="100" width_o="101" height_o="100" data-src="https://freight.cargo.site/t/original/i/4640a4c32835f33cc41a1dd7dd5a6c86e99df49d0c5b009f5965a0455d64fbfb/f.png" data-mid="201519356" border="0"  src="https://freight.cargo.site/w/101/i/4640a4c32835f33cc41a1dd7dd5a6c86e99df49d0c5b009f5965a0455d64fbfb/f.png" /&#62;
&#60;img width="1468" height="880" width_o="1468" height_o="880" data-src="https://freight.cargo.site/t/original/i/c719609ef5d2d4056f580aa52e940126bd943a882fa29621689cbb9aa5feaa30/Jan-12-2024-01-26-29.gif" data-mid="201519294" border="0"  src="https://freight.cargo.site/w/1000/i/c719609ef5d2d4056f580aa52e940126bd943a882fa29621689cbb9aa5feaa30/Jan-12-2024-01-26-29.gif" /&#62;
&#60;img width="1502" height="706" width_o="1502" height_o="706" data-src="https://freight.cargo.site/t/original/i/91c1b21e0b7c109f4d26da6c5960f6716b7d0693f7675c671d6a6fae2296b51d/Jan-24-2024-13-23-01.gif" data-mid="202715929" border="0"  src="https://freight.cargo.site/w/1000/i/91c1b21e0b7c109f4d26da6c5960f6716b7d0693f7675c671d6a6fae2296b51d/Jan-24-2024-13-23-01.gif" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>vera and friends</title>
				
		<link>https://kiragelbportfolio.cargo.site/vera-and-friends</link>

		<pubDate>Wed, 19 Jul 2023 19:07:49 +0000</pubDate>

		<dc:creator>Kira Gelbard Portfolio</dc:creator>

		<guid isPermaLink="true">https://kiragelbportfolio.cargo.site/vera-and-friends</guid>

		<description>Vera and Friends2023

&#60;img width="1602" height="976" width_o="1602" height_o="976" data-src="https://freight.cargo.site/t/original/i/36574131341a072ac0dfb6bd5fa41d48873564cbf9c1be28947940d1d9fe730c/gooood.gif" data-mid="201596077" border="0"  src="https://freight.cargo.site/w/1000/i/36574131341a072ac0dfb6bd5fa41d48873564cbf9c1be28947940d1d9fe730c/gooood.gif" /&#62;

Deliverables Digital/UX (Web), Branding, Swag, Social, PackagingProject OverviewE-commerce project for contemporary label to create 360-degree assets from a digital , print, out-of-home (OOH) and swag. Aligning to the brand's mission of community empowerment, an alternative logo was developed to infuse elements of causality and playfulness and the assets incorporates refreshing colors, both neutral and bright, to evoke curiosity and emphasize the importance of authenticity. All design choices continued to be guided by the brand's mission of the power of community.
Brand EthosSewn with love, connected in community


&#60;img width="2284" height="1436" width_o="2284" height_o="1436" data-src="https://freight.cargo.site/t/original/i/b492b73235f9861d6a24928774dd5190184c173afcffa44b23b8642e5f38600f/op3-1.png" data-mid="185807722" border="0"  src="https://freight.cargo.site/w/1000/i/b492b73235f9861d6a24928774dd5190184c173afcffa44b23b8642e5f38600f/op3-1.png" /&#62;


	&#60;img width="1244" height="1978" width_o="1244" height_o="1978" data-src="https://freight.cargo.site/t/original/i/0dfd16f555c345340f1b2295d4dc42491c65679f87a9702e343fd558a6cd9896/image-14.png" data-mid="185807508" border="0"  src="https://freight.cargo.site/w/1000/i/0dfd16f555c345340f1b2295d4dc42491c65679f87a9702e343fd558a6cd9896/image-14.png" /&#62;
	
&#60;img width="1232" height="1978" width_o="1232" height_o="1978" data-src="https://freight.cargo.site/t/original/i/07731a61aa388262b44f5822094816dc3fc6078350a3b490b966e95342fc2fb3/image-16.png" data-mid="185807510" border="0"  src="https://freight.cargo.site/w/1000/i/07731a61aa388262b44f5822094816dc3fc6078350a3b490b966e95342fc2fb3/image-16.png" /&#62;
&#60;img width="1244" height="1978" width_o="1244" height_o="1978" data-src="https://freight.cargo.site/t/original/i/df5331f5f84d44b63f30e9bf8fc9e937fa9753155099f90dbb04e3de3b1c3fb5/image-15.png" data-mid="185807507" border="0"  src="https://freight.cargo.site/w/1000/i/df5331f5f84d44b63f30e9bf8fc9e937fa9753155099f90dbb04e3de3b1c3fb5/image-15.png" /&#62;
&#60;img width="1245" height="1990" width_o="1245" height_o="1990" data-src="https://freight.cargo.site/t/original/i/79e0dfdefaf75878afb9e222994dd89e5759252b907ff97b3ad688626a575ff1/1Mask-group.png" data-mid="185807549" border="0"  src="https://freight.cargo.site/w/1000/i/79e0dfdefaf75878afb9e222994dd89e5759252b907ff97b3ad688626a575ff1/1Mask-group.png" /&#62;


&#60;img width="2284" height="1436" width_o="2284" height_o="1436" data-src="https://freight.cargo.site/t/original/i/fa13ceba984e909e94604cbeca7b3508355895a78bd3adf0bca462bec110a331/Mask-group.png" data-mid="185807553" border="0"  src="https://freight.cargo.site/w/1000/i/fa13ceba984e909e94604cbeca7b3508355895a78bd3adf0bca462bec110a331/Mask-group.png" /&#62;

	&#60;img width="1728" height="1117" width_o="1728" height_o="1117" data-src="https://freight.cargo.site/t/original/i/3fb5e1c394c497923e766873305a7321d5c21ec8eb914e95d5a7ec679d86e483/Frame-1.png" data-mid="186063729" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/3fb5e1c394c497923e766873305a7321d5c21ec8eb914e95d5a7ec679d86e483/Frame-1.png" /&#62;
	&#60;img width="1728" height="1117" width_o="1728" height_o="1117" data-src="https://freight.cargo.site/t/original/i/b2d3d839efebe5b9ef199d151e8ec06ab6f49dd97f19b948c02945f3d6398ad4/-2.png" data-mid="186063919" border="0"  src="https://freight.cargo.site/w/1000/i/b2d3d839efebe5b9ef199d151e8ec06ab6f49dd97f19b948c02945f3d6398ad4/-2.png" /&#62;

&#60;img width="2284" height="1436" width_o="2284" height_o="1436" data-src="https://freight.cargo.site/t/original/i/cbfa782117b5b82b6c79c98e6d41cb8c17f10254d01bc68115366c16b57a19c8/box2-1.png" data-mid="185807675" border="0"  src="https://freight.cargo.site/w/1000/i/cbfa782117b5b82b6c79c98e6d41cb8c17f10254d01bc68115366c16b57a19c8/box2-1.png" /&#62;
&#60;img width="3613" height="2259" width_o="3613" height_o="2259" data-src="https://freight.cargo.site/t/original/i/658906b119869018fdd48245beba57cc95f2be2b4d7d575e6911172fb12f1b07/Group-50.png" data-mid="185807760" border="0"  src="https://freight.cargo.site/w/1000/i/658906b119869018fdd48245beba57cc95f2be2b4d7d575e6911172fb12f1b07/Group-50.png" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>smth-skn</title>
				
		<link>https://kiragelbportfolio.cargo.site/smth-skn</link>

		<pubDate>Wed, 19 Jul 2023 19:07:49 +0000</pubDate>

		<dc:creator>Kira Gelbard Portfolio</dc:creator>

		<guid isPermaLink="true">https://kiragelbportfolio.cargo.site/smth-skn</guid>

		<description>Smth - Skn


2023


Deliverables
Branding, Packaging, Social
Project PositionBranding exercise to create a contemporary skincare line through a lens of diversity, product, and environmentally conscious values.&#38;nbsp;This minimalist logo adds sophistication and symbolism by incorporating the motion of smoothness with a delicate line as a nod to this physical sensation with subtle cutouts, ensuring the integrity of the brand name is intact. Grounding colors, delicate textures, and digital design motifs all connect to the brand's mission - to bring modern skincare in the hands of all human beings while preserving the sanctity planet.Brand EthosGlow, radiate,&#38;nbsp; nourish and smth your skn

&#60;img width="2284" height="1438" width_o="2284" height_o="1438" data-src="https://freight.cargo.site/t/original/i/a63dd644fc55f60881c1142894a8ed502cacb6a74b6fe9a7ce9fe4f06da65d88/Layer_1-1.png" data-mid="185848545" border="0"  src="https://freight.cargo.site/w/1000/i/a63dd644fc55f60881c1142894a8ed502cacb6a74b6fe9a7ce9fe4f06da65d88/Layer_1-1.png" /&#62;


	&#60;img width="1865" height="2301" width_o="1865" height_o="2301" data-src="https://freight.cargo.site/t/original/i/3cef8900f862f741ae27cad048b5c1f89c9f8ff3f233d44177c6c88ae5ac0a36/cleanser-1.png" data-mid="185848739" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/3cef8900f862f741ae27cad048b5c1f89c9f8ff3f233d44177c6c88ae5ac0a36/cleanser-1.png" /&#62;
	&#60;img width="1848" height="2310" width_o="1848" height_o="2310" data-src="https://freight.cargo.site/t/original/i/17d8d4fbb6a0302ecad07763f8ae4be9d083610b6c4a9bc3d6b849816d904ea1/serum-4.png" data-mid="185848737" border="0" data-scale="99" src="https://freight.cargo.site/w/1000/i/17d8d4fbb6a0302ecad07763f8ae4be9d083610b6c4a9bc3d6b849816d904ea1/serum-4.png" /&#62;
	&#60;img width="1844" height="2301" width_o="1844" height_o="2301" data-src="https://freight.cargo.site/t/original/i/184c9873a90de12a0e37eb14e5b789b94a1ffc0cc91d4cdd9204fdf68bc0e110/23_optimized_80a03d39-ec4b-48dc-b709-c037733af70d_940xpink-1.png" data-mid="185848741" border="0" data-scale="99" src="https://freight.cargo.site/w/1000/i/184c9873a90de12a0e37eb14e5b789b94a1ffc0cc91d4cdd9204fdf68bc0e110/23_optimized_80a03d39-ec4b-48dc-b709-c037733af70d_940xpink-1.png" /&#62;
Product Overview
The line offers a range of skincare essentials, including a cleanser, serum, and body scrub, all formulated with true pure ingredients, ensuring a natural and effective skincare routine.&#60;img width="3600" height="2500" width_o="3600" height_o="2500" data-src="https://freight.cargo.site/t/original/i/1bf83fa9d3a4f00bf08a1407260aef29f8cfd012340edd3de416454896e83e05/box.png" data-mid="185848922" border="0"  src="https://freight.cargo.site/w/1000/i/1bf83fa9d3a4f00bf08a1407260aef29f8cfd012340edd3de416454896e83e05/box.png" /&#62;


&#60;img width="4645" height="3484" width_o="4645" height_o="3484" data-src="https://freight.cargo.site/t/original/i/25635604525cd84cb3560c33043c9bd2423a69af648a7fc1b7c5f37744bfe06d/missioncard.png" data-mid="185848924" border="0"  src="https://freight.cargo.site/w/1000/i/25635604525cd84cb3560c33043c9bd2423a69af648a7fc1b7c5f37744bfe06d/missioncard.png" /&#62;
&#60;img width="1510" height="964" width_o="1510" height_o="964" data-src="https://freight.cargo.site/t/original/i/85d3d41a61dd671ad8f65c5c85b2f3a13dd3d98b4f128fdcdbc54df014de40dd/ss1.png" data-mid="185848257" border="0" data-scale="93" src="https://freight.cargo.site/w/1000/i/85d3d41a61dd671ad8f65c5c85b2f3a13dd3d98b4f128fdcdbc54df014de40dd/ss1.png" /&#62;
	&#60;img width="1510" height="965" width_o="1510" height_o="965" data-src="https://freight.cargo.site/t/original/i/74f5aa923824895a9b70aab76e68921f0d378b526a2679929fd5ad68d1ae91d1/ss2.png" data-mid="185848320" border="0" data-scale="93" src="https://freight.cargo.site/w/1000/i/74f5aa923824895a9b70aab76e68921f0d378b526a2679929fd5ad68d1ae91d1/ss2.png" /&#62;


&#60;img width="1234" height="754" width_o="1234" height_o="754" data-src="https://freight.cargo.site/t/original/i/ce06ccfe8d76ad48c5cfdea8ad9b5d932d25c1dadbbcfd3d0f872428fc030ef1/Jul-23-2023-11-39-19.gif" data-mid="185850059" border="0"  src="https://freight.cargo.site/w/1000/i/ce06ccfe8d76ad48c5cfdea8ad9b5d932d25c1dadbbcfd3d0f872428fc030ef1/Jul-23-2023-11-39-19.gif" /&#62;

&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8c84cee15327184726a4123f2ffbc64fc5789be1f084233862f66c0dce06e504/Layer-8.png" data-mid="185849173" border="0"  src="https://freight.cargo.site/w/1000/i/8c84cee15327184726a4123f2ffbc64fc5789be1f084233862f66c0dce06e504/Layer-8.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e5a6ab889f9e3eadc48b1f37240fa9354bda0ebc99c9b4dcc4712872064c7038/Layer-83.png" data-mid="185849175" border="0"  src="https://freight.cargo.site/w/1000/i/e5a6ab889f9e3eadc48b1f37240fa9354bda0ebc99c9b4dcc4712872064c7038/Layer-83.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ecf22b6fe9fb18f7fe660b8bfcfe46b0eba62a018074d4de343002f9a5444d14/Layer-82.png" data-mid="185849174" border="0"  src="https://freight.cargo.site/w/1000/i/ecf22b6fe9fb18f7fe660b8bfcfe46b0eba62a018074d4de343002f9a5444d14/Layer-82.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/89b5791f9acb160a929edff058d891540534c50ea04d7fecc854763fe5e37d65/Layer-84.png" data-mid="185849176" border="0"  src="https://freight.cargo.site/w/1000/i/89b5791f9acb160a929edff058d891540534c50ea04d7fecc854763fe5e37d65/Layer-84.png" /&#62;

	&#60;img width="1080" height="1091" width_o="1080" height_o="1091" data-src="https://freight.cargo.site/t/original/i/18786207bc2515face0b38926dbc38eecbe9a8aa2bc410c1c5c3005f9deb6cfd/Group-154.png" data-mid="185850213" border="0" data-scale="99" src="https://freight.cargo.site/w/1000/i/18786207bc2515face0b38926dbc38eecbe9a8aa2bc410c1c5c3005f9deb6cfd/Group-154.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>bonjardim</title>
				
		<link>https://kiragelbportfolio.cargo.site/bonjardim</link>

		<pubDate>Wed, 19 Jul 2023 19:07:50 +0000</pubDate>

		<dc:creator>Kira Gelbard Portfolio</dc:creator>

		<guid isPermaLink="true">https://kiragelbportfolio.cargo.site/bonjardim</guid>

		<description>

	Bonjardim2023
Client&#38;nbsp;Bonjardim Hotels

Deliverables&#38;nbsp;Branding, Social, Swag, Motion Graphics
Project OverviewI rebranded the boutique hotel Bonjardim located in various areas across Europe. I delved into extensive research on the hotel's rich history, distinctive settings, and the array of products and services, while also gaining insights into its target clientele. 
My approach involved crafting a branding strategy that artfully blended the hotel's history with a contemporary lens. The result was a revamped logo, sleek design elements, and carefully selected symbols that combined modernity and exclusivity elevating Bonjardim to a new level of luxury. Throughout this rebranding, I captured the essence of timelessness, ensuring that guests across all the diverse locations would enjoy a relaxing and premium experience. The revitalized image also attracted both returning guests and newcomers, presenting an enticing opportunity for all to indulge in the Bonjardim experience.Brand EthosUnlock the art of relaxation


&#60;img width="540" height="955" width_o="540" height_o="955" data-src="https://freight.cargo.site/t/original/i/d95577016d96cc78f7cda4bee8a580d9edfc20f68d61edc108085b3736b93c6a/image-30-1.png" data-mid="185792857" border="0" data-scale="100" src="https://freight.cargo.site/w/540/i/d95577016d96cc78f7cda4bee8a580d9edfc20f68d61edc108085b3736b93c6a/image-30-1.png" /&#62;
	&#60;img width="472" height="468" width_o="472" height_o="468" data-src="https://freight.cargo.site/t/original/i/e42d0bfa7d24d36b11da24c587bd8f4c9255d9b8a0871b349a8a483c120ec098/image-30.png" data-mid="185792859" border="0" data-scale="100" src="https://freight.cargo.site/w/472/i/e42d0bfa7d24d36b11da24c587bd8f4c9255d9b8a0871b349a8a483c120ec098/image-30.png" /&#62;

&#60;img width="472" height="468" width_o="472" height_o="468" data-src="https://freight.cargo.site/t/original/i/75e74fb4802a57b1c95f6e211360f5cf6c588ee869fba85a2ab10e67358401c6/image-10.png" data-mid="185792858" border="0" data-scale="100" src="https://freight.cargo.site/w/472/i/75e74fb4802a57b1c95f6e211360f5cf6c588ee869fba85a2ab10e67358401c6/image-10.png" /&#62;


&#60;img width="2305" height="1440" width_o="2305" height_o="1440" data-src="https://freight.cargo.site/t/original/i/126e09a83be6ccb0500a432c3b680e753f72f005fe676f58cd324d09ce17c981/Group-78.png" data-mid="185800961" border="0"  src="https://freight.cargo.site/w/1000/i/126e09a83be6ccb0500a432c3b680e753f72f005fe676f58cd324d09ce17c981/Group-78.png" /&#62;


	&#60;img width="2301" height="1441" width_o="2301" height_o="1441" data-src="https://freight.cargo.site/t/original/i/30f3f0871177e3df55686c50badd8d71bc18b033a6b9d9cc9c39afe5735a3a83/palermo-rug-bone-rug-armadilloco_1080x-1.png" data-mid="185801157" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/30f3f0871177e3df55686c50badd8d71bc18b033a6b9d9cc9c39afe5735a3a83/palermo-rug-bone-rug-armadilloco_1080x-1.png" /&#62;
	&#60;img width="2301" height="1472" width_o="2301" height_o="1472" data-src="https://freight.cargo.site/t/original/i/f2adef5ecbd19e4a0f204d03cf246d8eeecea531d4200b9683192325c58ed0d9/Tezza-5860-1.png" data-mid="185801334" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/f2adef5ecbd19e4a0f204d03cf246d8eeecea531d4200b9683192325c58ed0d9/Tezza-5860-1.png" /&#62;


&#60;img width="2309" height="1441" width_o="2309" height_o="1441" data-src="https://freight.cargo.site/t/original/i/8efa3e10b7ceecebb7ba53803cfd93b3dc7e4a86628fcf812db5d959f0274203/Group-79.png" data-mid="185801562" border="0"  src="https://freight.cargo.site/w/1000/i/8efa3e10b7ceecebb7ba53803cfd93b3dc7e4a86628fcf812db5d959f0274203/Group-79.png" /&#62;

&#60;img width="2284" height="1436" width_o="2284" height_o="1436" data-src="https://freight.cargo.site/t/original/i/40015eca89546682c26cc5209c4ce5056bb8da59cba970e9f7ec180349c4fa7f/Group-80.png" data-mid="185803257" border="0"  src="https://freight.cargo.site/w/1000/i/40015eca89546682c26cc5209c4ce5056bb8da59cba970e9f7ec180349c4fa7f/Group-80.png" /&#62;


&#60;img width="2284" height="1436" width_o="2284" height_o="1436" data-src="https://freight.cargo.site/t/original/i/f64344c676e4807597d06704e659c0a544565e01e2f26dff2043a4f5dc0e1461/Group-811.png" data-mid="185804281" border="0"  src="https://freight.cargo.site/w/1000/i/f64344c676e4807597d06704e659c0a544565e01e2f26dff2043a4f5dc0e1461/Group-811.png" /&#62;

Four Pillars&#38;nbsp;— sea, land, sun, and moon; a harmonious quartet.&#38;nbsp;Together, land, sea, sun, and moon orchestrate a symphony of flavors, sensations, and shared experiences. They form the pillars upon which we build cherished memories and toast to the beauty of life itself.


&#60;img width="5140" height="1669" width_o="5140" height_o="1669" data-src="https://freight.cargo.site/t/original/i/0a9c8bc8755a837268a621b8c264ea3d9586c6087a59f0602719bc3519152c32/Group-39.png" data-mid="185804749" border="0"  src="https://freight.cargo.site/w/1000/i/0a9c8bc8755a837268a621b8c264ea3d9586c6087a59f0602719bc3519152c32/Group-39.png" /&#62;

&#60;img width="2301" height="1436" width_o="2301" height_o="1436" data-src="https://freight.cargo.site/t/original/i/16fbfa5781d31550f24aacfefbd5ed49261639ddcd2313c9d72a28dfbc79d3fa/Group-91.png" data-mid="185806166" border="0"  src="https://freight.cargo.site/w/1000/i/16fbfa5781d31550f24aacfefbd5ed49261639ddcd2313c9d72a28dfbc79d3fa/Group-91.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>travel is a mirror</title>
				
		<link>https://kiragelbportfolio.cargo.site/travel-is-a-mirror</link>

		<pubDate>Thu, 20 Jul 2023 03:00:44 +0000</pubDate>

		<dc:creator>Kira Gelbard Portfolio</dc:creator>

		<guid isPermaLink="true">https://kiragelbportfolio.cargo.site/travel-is-a-mirror</guid>

		<description>Travel is a Mirror
2023


Deliverables
Book Design
Project Overview"Travel is a Mirror," a series of books, explores the introspective process of travel, offering unique insights from visits to 35+ countries. Centered on theme of duality, like War/Healing, Control/Activism, and Colonialism/Preservation are contrasted. The first book, 'War and Healing,' delves into historical wars and personal narratives, revealing paths of healing in three cities. Based on my own travel memories, these stories serve as reminders of lessons learned through conversations and experiences. Embracing curiosity and questioning our actions, we uncover the true essence of travel—to learn.

&#60;img width="1600" height="1070" width_o="1600" height_o="1070" data-src="https://freight.cargo.site/t/original/i/1bbef49b8c856710fa0e326e0f9a75eb2f87efae023a47485300a6541d3943de/Book-C01-Mockup-001-01.png" data-mid="185812412" border="0"  src="https://freight.cargo.site/w/1000/i/1bbef49b8c856710fa0e326e0f9a75eb2f87efae023a47485300a6541d3943de/Book-C01-Mockup-001-01.png" /&#62;
&#60;img width="2284" height="1438" width_o="2284" height_o="1438" data-src="https://freight.cargo.site/t/original/i/97fca2144d587a60fa5073e066e9bab153e544997f5bb7a5de4dfd8cd3f295b3/Group-115.png" data-mid="185814544" border="0"  src="https://freight.cargo.site/w/1000/i/97fca2144d587a60fa5073e066e9bab153e544997f5bb7a5de4dfd8cd3f295b3/Group-115.png" /&#62;&#60;img width="2284" height="1438" width_o="2284" height_o="1438" data-src="https://freight.cargo.site/t/original/i/219d7073fcb12fb73c214fa5645896aa220a35b4c2cb1e7ed1d1b46763557edf/Good-book1.png" data-mid="187249571" border="0"  src="https://freight.cargo.site/w/1000/i/219d7073fcb12fb73c214fa5645896aa220a35b4c2cb1e7ed1d1b46763557edf/Good-book1.png" /&#62;
&#60;img width="2284" height="1438" width_o="2284" height_o="1438" data-src="https://freight.cargo.site/t/original/i/3af2a19c8f8e8b2bee9454a1edc3021948d0d8dbc29b448149e5b44402a09fae/pg1.png" data-mid="187250094" border="0"  src="https://freight.cargo.site/w/1000/i/3af2a19c8f8e8b2bee9454a1edc3021948d0d8dbc29b448149e5b44402a09fae/pg1.png" /&#62;&#60;img width="2285" height="1453" width_o="2285" height_o="1453" data-src="https://freight.cargo.site/t/original/i/5a5be91d80a61493d1716f33ca8db25e5148e2dbcfd7e19851723c3cf4d4834c/pg2.png" data-mid="187250110" border="0"  src="https://freight.cargo.site/w/1000/i/5a5be91d80a61493d1716f33ca8db25e5148e2dbcfd7e19851723c3cf4d4834c/pg2.png" /&#62;&#60;img width="2284" height="1438" width_o="2284" height_o="1438" data-src="https://freight.cargo.site/t/original/i/7e05673875657eb82e98cfbd425b38d916a89b66c17e023bdcaf4b292df71247/Good-book4.png" data-mid="187249573" border="0"  src="https://freight.cargo.site/w/1000/i/7e05673875657eb82e98cfbd425b38d916a89b66c17e023bdcaf4b292df71247/Good-book4.png" /&#62;&#60;img width="2284" height="1438" width_o="2284" height_o="1438" data-src="https://freight.cargo.site/t/original/i/469ff0ada1afa8956f9740a7831a9dbbde7d740fc68f03d04ad543c35d579dd1/pg4.png" data-mid="187250114" border="0"  src="https://freight.cargo.site/w/1000/i/469ff0ada1afa8956f9740a7831a9dbbde7d740fc68f03d04ad543c35d579dd1/pg4.png" /&#62;&#60;img width="2284" height="1438" width_o="2284" height_o="1438" data-src="https://freight.cargo.site/t/original/i/a9c4a6fb7938541101f4b32a18ef44a30046944dac9d3a77f72789ddbabb2dab/pg3.png" data-mid="187250115" border="0"  src="https://freight.cargo.site/w/1000/i/a9c4a6fb7938541101f4b32a18ef44a30046944dac9d3a77f72789ddbabb2dab/pg3.png" /&#62;&#60;img width="2284" height="1438" width_o="2284" height_o="1438" data-src="https://freight.cargo.site/t/original/i/9d62789ab51aa5ebd8ccb506ce79c162b2b71927b8b0bc4360a11c877e890005/Good-book7.png" data-mid="185843445" border="0"  src="https://freight.cargo.site/w/1000/i/9d62789ab51aa5ebd8ccb506ce79c162b2b71927b8b0bc4360a11c877e890005/Good-book7.png" /&#62;

&#60;img width="2284" height="1438" width_o="2284" height_o="1438" data-src="https://freight.cargo.site/t/original/i/f0b750bc1768cf0ec7dc63efabbc5b2e20bf5ed940b6e643f36c20990ac55b00/Group-138.png" data-mid="185814250" border="0"  src="https://freight.cargo.site/w/1000/i/f0b750bc1768cf0ec7dc63efabbc5b2e20bf5ed940b6e643f36c20990ac55b00/Group-138.png" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>pantone</title>
				
		<link>https://kiragelbportfolio.cargo.site/pantone</link>

		<pubDate>Wed, 19 Jul 2023 19:07:50 +0000</pubDate>

		<dc:creator>Kira Gelbard Portfolio</dc:creator>

		<guid isPermaLink="true">https://kiragelbportfolio.cargo.site/pantone</guid>

		<description>Pantone Color of the Year, Very Perri
2022


Client

Pantone


Deliverables
Motion Graphics, 3D artwork


Project Overview
This is a poster series for the Pantone Color of the year, Very Perri. To explore this hue, I researched Pantone's process of how they chose this color, as well as its multifaceted meanings. I drew inspiration from Sheila Levrant de Bretteville's "Pink" and investigated the definition of Very Perri, applying it within a 3D motion space. I examined how Pantone's color of the year explores symbolism, creates contrast, and communicates meaning to inform our global narrative. The meanings were endless, from more futuristic ideas like the metaverse, NFTs, video gaming, and celestial trends to more emotional meanings like taking risks, covid-19, the sanctity of time, and gender neutrality.


	Poster 1&#38;nbsp; — MetaverseThe world is moving towards a new future, and thisis represented by the path our world is moving towards as we continue exploring the unknown&#38;nbsp;
	Poster 2&#38;nbsp; — Endless MeaningsWith this specially created color, Pantone is encouraging us to look within as there are endless meanings to explore and learn about ourselves
	Poster 3&#38;nbsp; — Time ChangesFollowing the COVID-19 pandemic, we see the impact of how quickly times can change


Public Projection

It was an amazing opportunity to interact with my community and have thoughtful discussions about our world and how we can visually represent changes out of our can’t control. Engaging with my community during this showcase was an amazing opportunity and a memorable experience I will never forget.


</description>
		
	</item>
		
		
	<item>
		<title>farrynheight</title>
				
		<link>https://kiragelbportfolio.cargo.site/farrynheight</link>

		<pubDate>Wed, 19 Jul 2023 19:07:50 +0000</pubDate>

		<dc:creator>Kira Gelbard Portfolio</dc:creator>

		<guid isPermaLink="true">https://kiragelbportfolio.cargo.site/farrynheight</guid>

		<description>Farrynheight&#38;nbsp;
2022


Deliverables
Branding, Digital, Social, Motion Graphics, Art Direction
Clients
TWICE by Lenny Kravitz, W Hotels, King St. Vodka by Kate Hudson, Remedy Place, Quinn, Welles, Hudson Yards, True Food Kitchen, Scentbird


Project Summary
Farrynheight is an independent brand agency&#38;nbsp; taking a human-first approach to raising brands and operationalizing them. I had the opportunity to collaborate with the team and clients to create original assets. This included, digital assets (social and e-mail), art direction for upcoming product photoshoots, re-branding creative position for an existing client and take part in research creating presentations to acquire 2+ clients&#38;nbsp;


TWICE Toothpaste by Lenny Kravitz is a holistic oral health system that combines cutting-edge science and clean ingredients for a better mouth, body, and balance. Working with the TWICE team, we created their social grid by creating assets for infeed and stories (both static and motion)&#38;nbsp;
social (static and motion)


&#60;img width="2348" height="1320" width_o="2348" height_o="1320" data-src="https://freight.cargo.site/t/original/i/49c427f93bd4c262f5a6298754e876f7ca04ea3655f5c8dc04eae5120214ca63/Screen-Shot-2023-07-25-at-12.11.43-PM.png" data-mid="186059320" border="0"  src="https://freight.cargo.site/w/1000/i/49c427f93bd4c262f5a6298754e876f7ca04ea3655f5c8dc04eae5120214ca63/Screen-Shot-2023-07-25-at-12.11.43-PM.png" /&#62;
&#60;img width="2694" height="1508" width_o="2694" height_o="1508" data-src="https://freight.cargo.site/t/original/i/15e687c5e2d363f360bc2aae4502b0f8d3c5568d8741fafa061924bd7e8083ed/Screen-Shot-2023-07-25-at-12.11.36-PM.png" data-mid="186059313" border="0"  src="https://freight.cargo.site/w/1000/i/15e687c5e2d363f360bc2aae4502b0f8d3c5568d8741fafa061924bd7e8083ed/Screen-Shot-2023-07-25-at-12.11.36-PM.png" /&#62;
&#60;img width="2408" height="1352" width_o="2408" height_o="1352" data-src="https://freight.cargo.site/t/original/i/1b455f4cac8af5bb19f2c5241664e3d445af1175b87567098d24a7c882b461e1/Screen-Shot-2023-07-25-at-12.11.27-PM.png" data-mid="186059316" border="0"  src="https://freight.cargo.site/w/1000/i/1b455f4cac8af5bb19f2c5241664e3d445af1175b87567098d24a7c882b461e1/Screen-Shot-2023-07-25-at-12.11.27-PM.png" /&#62;


Remedy Place&#38;nbsp;is a social wellness club on a journey to empower people with the tools and education they need to take their health into their own hands. We worked on their social, motion graphics and digital assets (such as e-mail).
motion graphics,&#38;nbsp; (static and motion)


&#60;img width="5120" height="2880" width_o="5120" height_o="2880" data-src="https://freight.cargo.site/t/original/i/18bae857a53518e94df58f80b74140235da927e39879779f41e28b0c4951dea7/Screen-Shot-2023-07-25-at-11.47.43-AM.png" data-mid="186056796" border="0"  src="https://freight.cargo.site/w/1000/i/18bae857a53518e94df58f80b74140235da927e39879779f41e28b0c4951dea7/Screen-Shot-2023-07-25-at-11.47.43-AM.png" /&#62;
&#60;img width="5120" height="2880" width_o="5120" height_o="2880" data-src="https://freight.cargo.site/t/original/i/d32504411d783bce3b252393918540f5754f8fda47b7301966bf7be7209b28b1/Screen-Shot-2023-07-25-at-11.47.28-AM.png" data-mid="186056797" border="0"  src="https://freight.cargo.site/w/1000/i/d32504411d783bce3b252393918540f5754f8fda47b7301966bf7be7209b28b1/Screen-Shot-2023-07-25-at-11.47.28-AM.png" /&#62;


Welles
social (static and motion)


&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/4d2883440c53e8b239e01f6908433fff92734bf29994d4f5ac85ee66c9a60bb7/DEC-7.png" data-mid="186058356" border="0"  src="https://freight.cargo.site/w/1000/i/4d2883440c53e8b239e01f6908433fff92734bf29994d4f5ac85ee66c9a60bb7/DEC-7.png" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/119e37f9314e97cac3d048cffb9c7a556e21e6397b5d3422b993410c24a84830/DEC-7-1.png" data-mid="186058353" border="0"  src="https://freight.cargo.site/w/1000/i/119e37f9314e97cac3d048cffb9c7a556e21e6397b5d3422b993410c24a84830/DEC-7-1.png" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/ae3d81d08c75bc3e35580a0d7e7b74b47478377ea4cce3390a9a39ba1c013b5d/DEC-7-2.png" data-mid="186058354" border="0"  src="https://freight.cargo.site/w/1000/i/ae3d81d08c75bc3e35580a0d7e7b74b47478377ea4cce3390a9a39ba1c013b5d/DEC-7-2.png" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/9307e7eaef54f83609d78d1fd1e29b38c3217b87a0225b8b370a6792484a154e/DEC-7-3.png" data-mid="186058355" border="0"  src="https://freight.cargo.site/w/1000/i/9307e7eaef54f83609d78d1fd1e29b38c3217b87a0225b8b370a6792484a154e/DEC-7-3.png" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/9910f3a837bb1d548ebfc3a8b052ea2cfcc9ec127088f4e441c6c38d61a187d0/Dec-9---1.png" data-mid="186058357" border="0"  src="https://freight.cargo.site/w/1000/i/9910f3a837bb1d548ebfc3a8b052ea2cfcc9ec127088f4e441c6c38d61a187d0/Dec-9---1.png" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/d8ea7f7afab30bc1163caef25a453e9a6ec05345226a84dc89c2dd71f545214a/Dec-9---2.png" data-mid="186058358" border="0"  src="https://freight.cargo.site/w/1000/i/d8ea7f7afab30bc1163caef25a453e9a6ec05345226a84dc89c2dd71f545214a/Dec-9---2.png" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/09567feb197fe4cb345ca36ed6940249b95cf6830a067c929099a30d1d6eadb8/Dec-9---3.png" data-mid="186058360" border="0"  src="https://freight.cargo.site/w/1000/i/09567feb197fe4cb345ca36ed6940249b95cf6830a067c929099a30d1d6eadb8/Dec-9---3.png" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/4b6ffc01ad033b40234cc322ba634c2aa80230a558c48d6c54b108385e8c7393/Dec-9---4.png" data-mid="186058362" border="0"  src="https://freight.cargo.site/w/1000/i/4b6ffc01ad033b40234cc322ba634c2aa80230a558c48d6c54b108385e8c7393/Dec-9---4.png" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/f94e8286db1d7adb6674d1aec85e411aed84316819db5eda648311662d1523b3/Dec-14-1.png" data-mid="186058369" border="0"  src="https://freight.cargo.site/w/1000/i/f94e8286db1d7adb6674d1aec85e411aed84316819db5eda648311662d1523b3/Dec-14-1.png" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/5ad06fc2f60df8560e9c8ba4e0cc6b95e5246b790e6b563c1ca89e7aaaf22a14/Dec-14-2.png" data-mid="186058372" border="0"  src="https://freight.cargo.site/w/1000/i/5ad06fc2f60df8560e9c8ba4e0cc6b95e5246b790e6b563c1ca89e7aaaf22a14/Dec-14-2.png" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/63e69dbe281e1660ef63a284b23777a9adac8dbd1e938175ab2b137ab216cfc7/Dec-14-3.png" data-mid="186058373" border="0"  src="https://freight.cargo.site/w/1000/i/63e69dbe281e1660ef63a284b23777a9adac8dbd1e938175ab2b137ab216cfc7/Dec-14-3.png" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/ddd33003fb69f0e57f90b69847fe25c186ff1eee76e36378bea697304663142a/Dec-14-4.png" data-mid="186058376" border="0"  src="https://freight.cargo.site/w/1000/i/ddd33003fb69f0e57f90b69847fe25c186ff1eee76e36378bea697304663142a/Dec-14-4.png" /&#62;


King St. Vodka By Kate Hudson&#38;nbsp;
branding (took part in re-brand for King St. Social Positioning)

&#60;img width="1932" height="1204" width_o="1932" height_o="1204" data-src="https://freight.cargo.site/t/original/i/68128ae7ba8803d7504dce84b07186588c240074e444bfc930f572aff1fe6939/Screen-Shot-2023-07-25-at-12.24.50-PM.png" data-mid="186060758" border="0"  src="https://freight.cargo.site/w/1000/i/68128ae7ba8803d7504dce84b07186588c240074e444bfc930f572aff1fe6939/Screen-Shot-2023-07-25-at-12.24.50-PM.png" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>pure</title>
				
		<link>https://kiragelbportfolio.cargo.site/pure</link>

		<pubDate>Wed, 19 Jul 2023 19:07:51 +0000</pubDate>

		<dc:creator>Kira Gelbard Portfolio</dc:creator>

		<guid isPermaLink="true">https://kiragelbportfolio.cargo.site/pure</guid>

		<description>Pure POP
2023


Deliverables
Branding, OOH, Packaging, Digital (e-mail) 
Project Overview
PURE beverage is design combined with a delightful blend of retro aesthetics and contemporary pop art. Vivid, bright colors dominate the label, evoking a sense of energy and excitement. Each flavor is strategically represented with playful fruit shapes, creating an instant connection to the refreshing and natural taste that awaits within. This fusion of poppy, fun, and fruit-inspired design elements promises to captivate consumers and make PURE an irresistible choice for those seeking a delightful and refreshing beverage experience. 🍉🍊🍓
 &#60;img width="3000" height="2200" width_o="3000" height_o="2200" data-src="https://freight.cargo.site/t/original/i/a15d5a8b466394489415b343573eec15bfb8bfdfb60fc7f935c73d3f8c9e4673/18.png" data-mid="185809399" border="0"  src="https://freight.cargo.site/w/1000/i/a15d5a8b466394489415b343573eec15bfb8bfdfb60fc7f935c73d3f8c9e4673/18.png" /&#62;&#60;img width="2284" height="1436" width_o="2284" height_o="1436" data-src="https://freight.cargo.site/t/original/i/c5e4e418e10658462de32463ed4b8714099d98c8e03384e20a6bd7c1183f35d7/Group-18.png" data-mid="187911343" border="0"  src="https://freight.cargo.site/w/1000/i/c5e4e418e10658462de32463ed4b8714099d98c8e03384e20a6bd7c1183f35d7/Group-18.png" /&#62;

 
	&#60;img width="1963" height="2414" width_o="1963" height_o="2414" data-src="https://freight.cargo.site/t/original/i/2dce193f0b91b9c79d9c2364112310386eedca3e472b54520c63a8c2b1243f48/orange2-1.png" data-mid="185809479" border="0"  src="https://freight.cargo.site/w/1000/i/2dce193f0b91b9c79d9c2364112310386eedca3e472b54520c63a8c2b1243f48/orange2-1.png" /&#62;
	&#60;img width="1963" height="2414" width_o="1963" height_o="2414" data-src="https://freight.cargo.site/t/original/i/1459921c0b0a728afebcf7b9c7ca2722ebaaadd6b2a70f782201dcf409e164ee/purple-1.png" data-mid="185809476" border="0"  src="https://freight.cargo.site/w/1000/i/1459921c0b0a728afebcf7b9c7ca2722ebaaadd6b2a70f782201dcf409e164ee/purple-1.png" /&#62;

&#60;img width="2284" height="1436" width_o="2284" height_o="1436" data-src="https://freight.cargo.site/t/original/i/aa1ba3dfa3bb8108d66625245a38d28d284d1ddd9835ea4d8dc291574351dfa6/16PURP-1.png" data-mid="185809508" border="0"  src="https://freight.cargo.site/w/1000/i/aa1ba3dfa3bb8108d66625245a38d28d284d1ddd9835ea4d8dc291574351dfa6/16PURP-1.png" /&#62;
&#60;img width="2284" height="1436" width_o="2284" height_o="1436" data-src="https://freight.cargo.site/t/original/i/ca4e511033df419015d5879d636b8deaf87fa9288aa52326dffac83a1d39fa2f/good-street-posters-1.png" data-mid="185809510" border="0"  src="https://freight.cargo.site/w/1000/i/ca4e511033df419015d5879d636b8deaf87fa9288aa52326dffac83a1d39fa2f/good-street-posters-1.png" /&#62;
&#60;img width="2284" height="1447" width_o="2284" height_o="1447" data-src="https://freight.cargo.site/t/original/i/d9186fdf1a931ca3feb2432f39a7402a0ecf0aa134060ff08c686369527645e8/Screen-Shot-2023-07-16-at-10.38-1.png" data-mid="185809523" border="0"  src="https://freight.cargo.site/w/1000/i/d9186fdf1a931ca3feb2432f39a7402a0ecf0aa134060ff08c686369527645e8/Screen-Shot-2023-07-16-at-10.38-1.png" /&#62;
</description>
		
	</item>
		
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